Marketing II

This certificate is designed for students who need the marketing basics and are planning beginning careers in marketing, advertising, retailing, and sales. Students will learn to recognize and develop an appreciation for customer need, understand and apply the four P’s of marketing: Product, Price, Place (distribution), and Promotion, and develop a basic marketing plan and implement a strategy. Program Learning Outcomes: Upon completion of this program, students will be able to recognize and develop an appreciation for customer need, and to understand and apply the four P’s of marketing: Product, Price, Place (distribution), and Promotion, as well as develop a basic marketing plan and implement a strategy.

Students interested in pursuing a Bachelor's degree, should meet with an academic and/or transfer counselor to discuss transfer requirements.

Certificate Program Map

PREREQUISITE COURSES	REQUIRED COURSES FOR CERTIFICATE		UNITS
	BUSAD 101	Introduction to Business	3
	BUSAD 162	Principles of Marketing	3
	BUSAD 166	Advertising
	BUSAD 163 or BUSAD 165	Social Media Marketing I Social Media Marketing II	3 or 3
	Select one course from the following
	BUSAD131	Introduction to Finance	3
	BUSAD 120	Business Law I	3
	BUSAD 152	Management Communications-Oral	3
	BUSAD 169	Professional Selling Fundamentals	3
	CABOT 280	Microsoft PowerPoint I	3
	TOTAL UNITS REQUIRED		18

Substitutions for some of the above courses may be made with department approval.
NOTE: ADDITIONAL COURSEWORK MIGHT BE REQUIRED IF PREREQUISITES ARE NOT MET. SEE A COUNSELOR TO PREPARE A STUDENT EDUCATIONAL PLAN.

Fall 2025	GCC CATALOG 2025-2026
Important Notice: In the event of a discrepancy between the information presented above and the online and/or print versions of the GCC Catalog, please contact a counselor or the office of Admissions and Records. For previous years requirements please see the catalog from that year.