Marketing I

This certificate is designed for students who need the marketing basics and are planning beginning careers in marketing, advertising, retailing, and sales. Students will learn to recognize and develop an appreciation for customer need, understand and apply the four P’s of marketing: Product, Price, Place (distribution), and Promotion, and develop a basic marketing plan and implement a strategy. Program Learning Outcomes: Upon completion of this program, students will be able to recognize and develop an appreciation for customer need; understand and apply the four P’s of marketing: Product, Price, Place (distribution), and Promotion; develop a basic marketing plan and implement a strategy.

This certificate does not satisfy the major requirements for the Associate in Science degree.

Certificate Program Map

PREREQUISITE COURSES	REQUIRED COURSES FOR CERTIFICATE		UNITS
	BUSAD 162	Principles of Marketing	3
	BUSAD 163 or BUSAD 165	Social Media Marketing I Social Media Marketing II	3 or 3
	Select one course from the following
	BUSAD 166	Advertising	3
	BUSAD 169	Professional Selling Fundamentals	3
	TOTAL UNITS REQUIRED		9

NOTE: ADDITIONAL COURSEWORK MIGHT BE REQUIRED IF PREREQUISITES ARE NOT MET. SEE A COUNSELOR TO PREPARE A STUDENT EDUCATIONAL PLAN.

February 2026

GCC Catalog Addendum Spring 2026

*This certificate is not financial aid eligible

Important Notice: In the event of a discrepancy between the information presented above and the online and/or print versions of the GCC Catalog, please contact a counselor or the office of Admissions and Records. For previous years requirements please see the catalog from that year.